Denis Cohignac began his career in sales management within the Renault Group, eventually leading the Boulogne-Billancourt subsidiary. His doctoral thesis delves into the corporate values of the automotive industry, reflecting his ability to merge deep analysis with his passion for cars. As the founder of Formatis International, he has spent over two decades providing training and strategic consulting to major manufacturers like Audi, Porsche, Renault, and Harley Davidson, aiding in their transformation initiatives. As president of Dinard Élégance, he collaborated with the city of Dinard and a team of fellow enthusiasts to revive the distinguished Dinard Élégance Concours, a tradition that dates back to 1921, celebrating the timeless beauty and sophistication of the automobile.