The name Chanel brings immediately to mind the signature scent of No. 5 and the understated but sophisticated glamour of a simple black dress and pearls. But to consider Gabrielle “Coco” Chanel (1883–1971) as simply a fashion designer fails to capture her social and cultural significance. As Linda Simon reveals in this biography, Chanel was an iconoclastic entrepreneur who rebelled against and manipulated gender expectations of her time. With her menswear-inspired designs, her loose jersey sweaters belted jauntily at the waist, and her svelte, unadorned gowns, Chanel changed women’s silhouettes, and she became known as a champion of women’s freedom. Chanel not only changed the shape of women’s clothing, but the narrative of women’s lives in the early twentieth century. From her very first hat shop until her death, Chanel sold more than fashion—she sold a myth that became as attractive for many women as her coveted outfits.