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Nefertiti

The Making of a Global Icon

Charts the global resonance of the image of Nefertiti over the past century. 

From the moment that the bust of Nefertiti was uncovered after over three thousand years and shown at its first exhibition in Berlin in 1924, it rapidly became an iconic image. Today, the silhouette alone of this powerful ancient Egyptian queen is recognized and admired around the world.

In Nefertiti: The Making of a Global Icon, historian Sebastian Conrad tracks the full story of the world’s embrace and appropriation of this famous visage. Starting with the discovery of the bust and Germany’s claims to its possession, Conrad shows how it became a contested object, tracing Egypt’s efforts to call for its restitution from 1924 to the present. He also canvasses the uses to which Nefertiti’s image has been put and the causes with which it has been associated: for cosmetic ads and beauty clinics; by advocates for European unity; by drag queens and the queer community; by National Socialists; by nationalists in Egypt and Bengal; by Afro-Brazilian communities; and by important Black figures from Elijah Muhammad to Beyoncé. Against a global backdrop, Conrad showcases the stunning object’s fame and the often-controversial issues and debates in which it has been embroiled. He also argues that the story of Nefertiti’s trajectory offers insights into the changing shape of globalization from the era of imperialism to the present.

This accessible, deeply researched book reveals both how much is at stake in the life of objects and how Nefertiti’s arresting likeness continues to challenge us today.


236 pages | 14 color plates, 11 halftones | 6 x 9 | © 2026

The Life of Ideas

History: African History, European History, General History, History of Ideas

Reviews

“A slender, carefully argued book by one of the most influential global historians of our time. As the dust of the last century’s ‘globalization’ settles, Conrad dissects its cultural mechanics, the tangled and contested story of appropriations and erasures, through the figure of Nefertiti.”

Stefan-Ludwig Hoffmann, University of California, Berkeley

“With daring chapters about the question of Nefertiti’s racial identity and original insights about how she has been examined in the context of decolonization, this book will be widely read and vigorously debated for years to come. Conrad does a marvelous job of critically assessing the agendas—political, personal, and commercial—that continue to drive claims over this ancient figure’s image. This is an essential book for anyone interested in subjects ranging from the history of archaeology to the commercialization of cultural icons.”

Suzanne Marchand, Louisiana State University

“Original and imaginative, this book is the first historical account of Nefertiti as an icon. Rooted in scholarship but very accessible, thoughtful and balanced, filled with lively explorations and fresh insights—Nefertiti is a must-read.”

David Blackbourn, author of Germany in the World: A Global History, 1500-2000

Table of Contents

Introduction

I. Discovery
The Find
The Controversial Division of Spoils
Amarna in Berlin, 1913
Who Was Nefertiti?

II. Exhibition
First Exhibition in 1924
Beyond Beauty: Marketing and Sexuality
Fascism and Democracy
Timelessness and Nature
White Egyptians

III. Restitution
Egyptian Claims
Cold War Nefertiti
The Universal Museum
Revolution and Dictatorship in Cairo

IV. The Global Nefertiti
Egypt and the Origins of Modernity
Pyramids in Mexico, Hieroglyphs in China
Nefertiti in Calcutta and Rio de Janeiro

V. The Afro-American Nefertiti
Egypt in Africa and the African Diaspora
An Afro-American Nefertiti
Afrocentrism
Afrocentrism Contested
Between Empowerment and “Blackwashing”

VI. Globalization, Restitution, and Nefertiti’s Future
Politics, Beauty, Sex
From the Imperial to the Global Age
Restitution

Epilogue

Acknowledgments
Notes
Bibliography
Index

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