Consuming Modernity
Gendered Behaviour and Consumerism before the Baby Boom
Distributed for University of British Columbia Press
Consuming Modernity
Gendered Behaviour and Consumerism before the Baby Boom
304 pages | © 2013
Table of Contents
Introduction: Consuming Modernity / Dan Malleck and Cheryl Krasnick Warsh
Part 1 – Consumerism as Politics, Practice, and Ideology
1 Canada’s Consumer Election (1935) / Bettina Liverant
2 Consumer Culture and the Medicalization of Women’s Roles in Canada, 1919-39 / Tracy Penny Light
3 Selling Lysol as a Household Disinfectant in Interwar North America / Kristin Hall
4 Medicine Advertising, Women’s Work, and Women’s Bodies in Montreal Newspapers, 1919-39 / Denyse Baillargeon
5 Annie Turnbo Malone and African American Beauty Culture in the American West / De Anna J. Reese
Part 2 – Consumerism and Public Display
6 Women, Identity, and Sports Participation in Interwar Britain / Fiona Skillen
7 Aesthetic Athletics: Advertising and Eroticizing Women Swimmers / Marilyn Morgan
8 Shades of Change: Suntanning and the Interwar Years / Devon Hansen Atchison
Part 3 – Modern Girls
9 Beauty Advice for the Canadian Modern Girl in the 1920s / Jane Nicholas
10 (En)gendering a Modern Self in Post-Revolutionary Mexico City, 1920-40 / Susanne Eineigel
11 The Argentine Modern Girl and National Identity, Buenos Aires, 1920-40 / Cecilia Tossounian
Part 4 – Texts and Ideologies of Modernity and Consumerism
12 Protecting Gender Norms at the Local Movie Theatre: The Heidelberg Committee, 1919-33 / Kara Ritzheimer
13 Guilty Pleasures: Consumer Culture in the Fiction of Mary Quayle Innis / Donica Belisle
Selected Readings; Contributors; Index
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