This timely book recounts the story of British Columbia’s rapid rise from relative obscurity in the film world to its current status as “Hollywood North.” Mike Gasher positions the industry as a model for commercial film production in the twenty-first century – one strongly shaped by a perception of cinema as a medium, not of culture, but of regional industrial development. Addressing the specific economic and geographic factors that contribute to the province’s success, such as the low Canadian dollar and BC’s proximity to Los Angeles, Gasher also considers the broader implications of the increasingly widespread trend towards location service production on national cinema and cultural production.